TEG Hackathon – FitNation, a Gamified Fitness App

Context

February 2023, two days, one question: what would make people actually stick with a fitness routine? At the hackathon run by The Entrepreneurial Group (TEG), Munich's large student entrepreneurship club where Heidi was also an active member and UX workshop lead, she teamed up with Yassine Sfar and Michelle Jessie Huang to find out. The event was sponsored by CUPRA. It was a business-and-design track rather than a coding one, so the product had to be convincing as a company, not just as an app.

The problem

Most people start a fitness routine with good intentions and drop out within weeks.

What we built: FitNation

A gamified fitness app concept that keeps people motivated through game mechanics (progress, rewards, challenges):

• Business model covering target users, value proposition and how the product makes money.
• Pitch explaining the problem and the product to the jury.
• Clickable Figma prototype showing the core app flows and the gamification.

Tech / tools

Figma · pitch deck · business model design

Why this shows I can…

Combine product design, UX and business thinking, and convince a jury with a working prototype rather than slides alone. It also fuelled Heidi's wish to keep exploring health and wellness technology.

Result

🥇 1st place — TEG Hackathon, February 2023. The team received positive feedback from judges and other participants.